2022年10月26日《周三晚8點-易凱有約》第238期由標牌港 創始人 - 胡原 胡總在視頻號“易凱軟件”直播分享,分享主題:如何利用數字化,提高廣告門店的營收?提升工廠產品的銷量?
(請先搜索關注視頻號:易凱軟件)
標牌港
廣告標牌行業的營銷獲客係統+供應鏈體係的數字服務商
主持人開場:
今jin晚wan我wo們men邀yao請qing標biao牌pai港gang的de創chuang始shi人ren胡hu源yuan,胡hu總zong之zhi前qian一yi直zhi是shi在zai從cong事shi標biao識shi行xing業ye,胡hu總zong也ye是shi易yi凱kai的de用yong戶hu,他ta之zhi前qian的de公gong司si的de名ming字zi叫jiao北bei京jing北bei方fang天tian朗lang標biao識shi,2012年就開始使用易凱軟件,從全年開始專注做標牌港。也是今天邀請胡總分享的原因,因為我們廣告門店在麵對一手客戶的時候,經常是需要給客戶做一些設計、展廳設計,這樣就要花大精力去做,而且效率也比較低。
胡總今晚的分享會告訴大家怎樣快速出效果圖,提升我們廣告門店的運營效率,接下來就看胡總是怎樣來幫助我們廣告門店做數字化。
以下是胡總部分分享內容:
大da家jia好hao,我wo是shi標biao牌pai港gang的de創chuang始shi人ren胡hu原yuan,今jin天tian很hen榮rong幸xing到dao易yi凱kai的de直zhi播bo間jian來lai給gei大da家jia做zuo一yi個ge彙hui報bao交jiao流liu學xue習xi。我wo覺jiao得de易yi凱kai翁weng總zong的de眼yan光guang和he戰zhan略lve定ding位wei非fei常chang好hao,眼yan光guang特te別bie遠yuan。在zai目mu前qian應ying該gai是shi我wo們men這zhe個ge廣guang告gao標biao注zhu行xing業ye做zuoSARS服務軟件做的比較成功的一家,因為他做的時間比較長,所以這一點我是非常佩服。當時在12年的時候,我們行業是沒有SARS的概念,最多叫一個服務軟件。易凱軟件能率先跑出一條路,我覺得這個想法真的非常好!
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在10年之前,我們的行業挺好做的,那個時候人工成本低壓,信息不透明,產品利潤很高,在2010年(nian)之(zhi)後(hou),我(wo)們(men)就(jiu)認(ren)為(wei)這(zhe)個(ge)行(xing)業(ye)怎(zen)麼(me)越(yue)來(lai)越(yue)難(nan)幹(gan)了(le),這(zhe)個(ge)原(yuan)因(yin)肯(ken)定(ding)是(shi)好(hao)幾(ji)項(xiang),其(qi)中(zhong)包(bao)括(kuo)什(shen)麼(me)人(ren)工(gong)成(cheng)本(ben)比(bi)較(jiao)高(gao)了(le),越(yue)來(lai)越(yue)高(gao),而(er)且(qie)同(tong)行(xing)競(jing)爭(zheng)比(bi)較(jiao)激(ji)烈(lie),產(chan)品(pin)利(li)潤(run)越(yue)來(lai)越(yue)低(di)。這(zhe)時(shi)候(hou)我(wo)們(men)要(yao)分(fen)析(xi)一(yi)下(xia)為(wei)什(shen)麼(me)導(dao)致(zhi)有(you)這(zhe)個(ge)原(yuan)因(yin),這(zhe)個(ge)結(jie)果(guo)可(ke)能(neng)第(di)一(yi)點(dian)是(shi)行(xing)業(ye)的(de)自(zi)我(wo)淨(jing)化(hua),第(di)二(er)個(ge)是(shi)國(guo)家(jia)信(xin)息(xi)化(hua)高(gao)速(su)發(fa)展(zhan),導(dao)致(zhi)我(wo)們(men)的(de)行(xing)業(ye)越(yue)來(lai)越(yue)透(tou)明(ming),而(er)且(qie)廠(chang)家(jia)和(he)客(ke)戶(hu)之(zhi)間(jian)很(hen)容(rong)易(yi)找(zhao)到(dao)。這(zhe)個(ge)時(shi)候(hou)我(wo)們(men)就(jiu)把(ba)它(ta)分(fen)成(cheng)兩(liang)個(ge)市(shi)場(chang):一個增量市場,一個是存量市場。
在(zai)增(zeng)量(liang)市(shi)場(chang)的(de)時(shi)候(hou)我(wo)們(men)搶(qiang)地(di)盤(pan)就(jiu)可(ke)以(yi)了(le),所(suo)以(yi)當(dang)時(shi)我(wo)們(men)在(zai)百(bai)度(du)做(zuo)一(yi)個(ge)競(jing)價(jia)就(jiu)可(ke)以(yi)接(jie)客(ke)戶(hu)了(le),那(na)個(ge)時(shi)候(hou)很(hen)好(hao)做(zuo),現(xian)在(zai)就(jiu)不(bu)行(xing)了(le)。我(wo)們(men)認(ren)為(wei)在(zai)存(cun)量(liang)市(shi)場(chang)的(de)時(shi)候(hou),我(wo)們(men)應(ying)該(gai)是(shi)以(yi)效(xiao)率(lv)為(wei)王(wang),我(wo)們(men)怎(zen)麼(me)能(neng)通(tong)過(guo)我(wo)們(men)的(de)一(yi)些(xie)軟(ruan)件(jian)或(huo)者(zhe)一(yi)個(ge)流(liu)程(cheng)標(biao)準(zhun)化(hua)來(lai)提(ti)高(gao)我(wo)們(men)一(yi)個(ge)崗(gang)位(wei)的(de)效(xiao)率(lv),提(ti)高(gao)效(xiao)率(lv)之(zhi)後(hou)降(jiang)低(di)我(wo)們(men)的(de)運(yun)營(ying)成(cheng)本(ben)。我(wo)們(men)說(shuo)存(cun)量(liang)市(shi)場(chang)效(xiao)率(lv)為(wei)王(wang),哪(na)方(fang)麵(mian)有(you)效(xiao)率(lv)?用通俗的話來講,我們認為就是第一,對工廠來講就是開源節流,要不是開源,要麼節流,沒有別的辦法。
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如(ru)果(guo)這(zhe)個(ge)時(shi)候(hou)我(wo)們(men)要(yao)仿(fang)照(zhao)這(zhe)些(xie)成(cheng)型(xing)的(de)家(jia)電(dian)企(qi)業(ye),他(ta)們(men)為(wei)什(shen)麼(me)要(yao)重(zhong)視(shi)渠(qu)道(dao)?渠(qu)道(dao)應(ying)該(gai)就(jiu)是(shi)你(ni)銷(xiao)售(shou)人(ren)員(yuan),因(yin)為(wei)你(ni)沒(mei)有(you)為(wei)他(ta)付(fu)出(chu)成(cheng)本(ben),你(ni)隻(zhi)是(shi)給(gei)他(ta)供(gong)貨(huo)而(er)已(yi)。我(wo)們(men)的(de)渠(qu)道(dao),我(wo)們(men)的(de)行(xing)業(ye)渠(qu)道(dao),按(an)照(zhao)我(wo)的(de)經(jing)驗(yan)來(lai)分(fen)布(bu)一(yi)下(xia),一(yi)般(ban)是(shi)什(shen)麼(me)設(she)計(ji)公(gong)司(si)做(zuo)項(xiang)目(mu)的(de),裝(zhuang)修(xiu)公(gong)司(si)或(huo)者(zhe)說(shuo)廣(guang)告(gao)公(gong)司(si)、廣guang告gao圖tu門men店dian,從cong這zhe個ge產chan品pin的de複fu購gou率lv來lai講jiang,應ying該gai是shi廣guang告gao門men店dian或huo者zhe圖tu文wen門men店dian,他ta們men的de複fu購gou率lv會hui非fei常chang大da。這zhe個ge是shi我wo們men去qu年nian在zai前qian年nian在zai這zhe個ge行xing業ye做zuo調tiao查zha報bao告gao得de出chu的de結jie果guo。
我(wo)們(men)去(qu)找(zhao)這(zhe)些(xie)渠(qu)道(dao),隻(zhi)要(yao)我(wo)們(men)的(de)產(chan)品(pin)質(zhi)量(liang)和(he)服(fu)務(wu)質(zhi)量(liang)提(ti)上(shang)去(qu)的(de)話(hua),再(zai)找(zhao)一(yi)個(ge)點(dian)就(jiu)是(shi)我(wo)們(men)的(de)客(ke)戶(hu),他(ta)能(neng)不(bu)能(neng)把(ba)複(fu)購(gou)率(lv)提(ti)上(shang)來(lai),如(ru)果(guo)把(ba)複(fu)購(gou)率(lv)提(ti)上(shang)來(lai)的(de)情(qing)況(kuang)下(xia),這(zhe)個(ge)渠(qu)道(dao)就(jiu)是(shi)我(wo)們(men)最(zui)優(you)秀(xiu)的(de)渠(qu)道(dao)。老(lao)板(ban)們(men)應(ying)該(gai)清(qing)楚(chu),產品單價+用戶量+複購率。如果複購率是非常重要的指標,我們企業應該有大致上有4大成本:第一個是原材料成本,第二個是生產製造的成本,第三個是企業管理成本,第四個是營銷獲客成本。咱們認為第一個成本怎麼去降,肯定是說量大集采,你這個工廠采購的同一種產品量比較大,你就有議價權利,你可以跟供應商講和議價可以講,這個是一方麵。
第二方麵生產製造的成本,yinweizanmenxianzairenweizuiguideshenme?rengongfeizuigui,womenzhegexingyekenengyouyuwomenziwojinghua,womenyouyixieshenmexincailiao,womenxinshebeihuozhexinkejilaitigaochanpindezhizaoyigexiaolvwenti,jiushikaoxincailiao、新科技、新(xin)設(she)備(bei),這(zhe)個(ge)例(li)子(zi)咱(zan)就(jiu)不(bu)舉(ju)了(le),從(cong)噴(pen)繪(hui)機(ji)到(dao)現(xian)在(zai)的(de)好(hao)多(duo)的(de)雕(diao)刻(ke)機(ji)都(dou)是(shi)講(jiang)這(zhe)個(ge)原(yuan)理(li),就(jiu)利(li)用(yong)一(yi)種(zhong)新(xin)的(de)科(ke)技(ji)來(lai)替(ti)代(dai)原(yuan)來(lai)的(de)來(lai)提(ti)高(gao)原(yuan)來(lai)的(de)生(sheng)產(chan)力(li)。
我們說企業管理成本,如果說工廠在10個人以上20個人以下,我認為這個成本就看老板一句話。如果想把企業做大,你的公司有50人以上,你必須要流程標準化,標準化之後才能利用好我們的易凱軟件,這軟件挺好,利用它來做一個數字化管理,數字化的報表。現在易凱軟件可(ke)以(yi)一(yi)鍵(jian)可(ke)以(yi)看(kan)到(dao)所(suo)有(you)的(de)報(bao)表(biao),不(bu)管(guan)是(shi)每(mei)個(ge)環(huan)節(jie)盈(ying)利(li)支(zhi)出(chu),人(ren)員(yuan)的(de)一(yi)個(ge)能(neng)績(ji)效(xiao)考(kao)核(he),我(wo)們(men)都(dou)可(ke)以(yi)找(zhao)到(dao)對(dui)標(biao)的(de)一(yi)個(ge)東(dong)西(xi)去(qu)降(jiang)低(di)成(cheng)本(ben),提(ti)高(gao)我(wo)們(men)的(de)效(xiao)率(lv),而(er)且(qie)也(ye)是(shi)我(wo)們(men)的(de)行(xing)業(ye)老(lao)板(ban)確(que)實(shi)都(dou)在(zai)學(xue)習(xi)的(de)東(dong)西(xi),我(wo)這(zhe)次(ci)去(qu)走(zou)訪(fang)很(hen)多(duo)企(qi)業(ye)老(lao)板(ban),跟(gen)他(ta)們(men)談(tan)我(wo)的(de)想(xiang)法(fa),他(ta)們(men)都(dou)很(hen)讚(zan)同(tong)。
現在國家會大力扶持製造業、實體,我們行業也有春天,但這個春天不是靠原來的模式那樣要擴大規模、zhaogongren,tongguohenduogongrenlaiyanghuozhegegongcheng。xianzaishiyigeshuzihuashengjidiedaidechanwu,nawomenzenmejiangdiyingxiaofuhechengben?zheyeshiqiyedetongdian,bifangxianzaizuowomenzhegexingye,woyefenxileyoujigegongchangzuodechenggongyehuabushaoqian,yeshichengbende。
所(suo)以(yi)我(wo)當(dang)時(shi)就(jiu)說(shuo)咱(zan)們(men)這(zhe)個(ge)行(xing)業(ye)從(cong)表(biao)麵(mian)上(shang)來(lai)分(fen)析(xi),我(wo)們(men)要(yao)拓(tuo)渠(qu)道(dao),我(wo)們(men)要(yao)搞(gao)營(ying)銷(xiao),其(qi)實(shi)這(zhe)兩(liang)個(ge)東(dong)西(xi)又(you)是(shi)痛(tong)點(dian),其(qi)實(shi)還(hai)是(shi)偽(wei)命(ming)題(ti)。很(hen)多(duo)人(ren)講(jiang)我(wo)要(yao)做(zuo)渠(qu)道(dao),你(ni)怎(zen)麼(me)做(zuo)?一(yi)個(ge)工(gong)廠(chang)像(xiang)北(bei)京(jing)周(zhou)邊(bian)的(de)一(yi)個(ge)工(gong)廠(chang),或(huo)者(zhe)做(zuo)字(zi)的(de)或(huo)者(zhe)做(zuo)什(shen)麼(me)宣(xuan)傳(chuan),然(ran)後(hou)用(yong)了(le)一(yi)大(da)批(pi)畫(hua)冊(ce),然(ran)後(hou)每(mei)個(ge)廣(guang)告(gao)店(dian)發(fa)一(yi)遍(bian),留(liu)個(ge)電(dian)話(hua)加(jia)個(ge)微(wei)信(xin),他(ta)們(men)認(ren)為(wei)這(zhe)個(ge)就(jiu)是(shi)一(yi)個(ge)突(tu)破(po)。這(zhe)種(zhong)行(xing)為(wei)就(jiu)叫(jiao)“掃街”,其實掃街也是信息化的過程,擴散傳播。你隻是把你的信息留給別人,你想想你留了1家,你同行也留1家,門店有2家或者3家或者4家(jia),他(ta)憑(ping)什(shen)麼(me)選(xuan)你(ni)?你(ni)有(you)什(shen)麼(me)把(ba)握(wo)能(neng)讓(rang)他(ta)選(xuan)?你(ni)這(zhe)個(ge)月(yue)給(gei)他(ta)掃(sao)了(le)一(yi)遍(bian)街(jie),下(xia)個(ge)月(yue)給(gei)他(ta)打(da)電(dian)話(hua),人(ren)家(jia)愛(ai)理(li)不(bu)理(li),很(hen)正(zheng)常(chang),所(suo)以(yi)拓(tuo)渠(qu)道(dao)成(cheng)本(ben)也(ye)很(hen)高(gao)。
搞營銷
比方說抖音推廣,像以前咱們做百度,開個百度賬戶,一天花個300、500depaimingjingjia,nashihouhaozuo,xianzaibuhaozuole,xianzaizanmenzuogedouyinyinliu。qishizheliangxiangdoushimeiyoujiajiedaoshuzihuazhegeguocheng。worenweishuzihuabifangzanmenxingyezuoqifuyehao,to b也好,to b的核心就是togangwei。womenyoumeiyoubanfaweimeigegangweizuoyixiexiaolvtishengdewenti,zhejiushiwomenshuoshihuadehexin。zaicunliangshidairuhezaijiaoyihuanjiezhongjiangbentixiao,zheshiwomenshuzihuadeyigehexinwenti。
接(jie)下(xia)來(lai)往(wang)下(xia)講(jiang),我(wo)們(men)又(you)要(yao)去(qu)做(zuo)營(ying)銷(xiao),又(you)要(yao)去(qu)拓(tuo)門(men)店(dian),門(men)店(dian)是(shi)我(wo)們(men)最(zui)好(hao)的(de)一(yi)個(ge)渠(qu)道(dao)商(shang)。大(da)家(jia)分(fen)析(xi)一(yi)下(xia)渠(qu)道(dao)商(shang)到(dao)底(di)需(xu)要(yao)什(shen)麼(me)東(dong)西(xi)?大(da)規(gui)模(mo)集(ji)采(cai),降(jiang)低(di)原(yuan)材(cai)料(liao)成(cheng)本(ben),前(qian)提(ti)是(shi)業(ye)務(wu)量(liang)巨(ju)大(da),業(ye)務(wu)量(liang)如(ru)何(he)實(shi)現(xian),有(you)什(shen)麼(me)思(si)路(lu)?我(wo)解(jie)釋(shi)一(yi)下(xia),如(ru)果(guo)說(shuo)你(ni)1個工廠的體量你是很小,那10個工廠合起來,這個體量是不是很大。我在搞標牌港的時候就有一個小目標,就怎麼樣去和供應商議價,比方說標牌港現在有4個供應商都在固定的區域,或者在相近的區域是吧?我可不可以以標牌港的名義去跟廠商一講,這就是未來我們要講的“亞馬遜的雙飛輪效應”,就是未來要講的事情。
大家可以搜一下,“亞馬遜的雙飛輪效應”真的做得很好,未來我們可能聯合我們的戰略合作商10家或者20家(jia),我(wo)們(men)可(ke)以(yi)標(biao)牌(pai)港(gang)的(de)名(ming)義(yi)來(lai)集(ji)采(cai),可(ke)不(bu)可(ke)以(yi)?所(suo)以(yi)現(xian)在(zai)我(wo)們(men)這(zhe)個(ge)企(qi)業(ye),我(wo)們(men)這(zhe)些(xie)行(xing)業(ye)一(yi)定(ding)要(yao)抱(bao)團(tuan)取(qu)暖(nuan),在(zai)現(xian)在(zai)就(jiu)模(mo)仿(fang)亞(ya)馬(ma)遜(xun)的(de)雙(shuang)核(he)能(neng)效(xiao)應(ying)很(hen)多(duo)都(dou)很(hen)成(cheng)功(gong)。
不是你單打獨鬥的時候,你一家你做了一個億,你采購其中一個單品、yigegangcai,huozheshuozanmenshuodeyigepenhuibukenenglianghenxiao,nidabudaoyigeliangdeshihou,changjiashibuhuigennitanyijia,niyijiakongjianhenxiao,ruguoshuobiaogangangwoyou10家戰略合作夥伴,我們合作挺好,我們是一個主體,我去采購,你說我有沒有沒有議價空間,這就可以講這個事情。
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zonghemendianzhexietongdianhexuqiu,diyi,chanpinzhanshituixiaotaxuyaoyigedongxi,xuyaoyigexiaodifangquzhanshitadechanpin。diertayaotishengyonghutiyan,zhegehenzhongyao,duiba?meigemendiandouchabuduo,doushizangluancha,huozheshuoqianggualejigezi,tajiaguazi、你家掛字,你的字有什麼優勢嗎?你告訴我行業產品同質化比較嚴重,你的字很好!yibandekehuruguobushixingyekehu,tagenbenjiubuzhidaonidezihaozainali,chazainali。nigentajiangwoyongshenmegongyi,renjiadongma?renjiabudong,ranhoumingnianxuyaoshenmegaoxiaoshejibaojia,zhegeyeshitazhongdianxuyaokaopudegongyingshang。
當時調查了將近300jia,womenyiqitaolunzhegewenti。houlaitamendechugejielun,nigeiwolaiyigenengzhanshichanpindezuihaozhegechanpinwonengtiao。houlaitamendechugejielun,diyinigeiwolaiyigenengzhanshichanpinde,zuihaozhegechanpinwonengtiao,nigeiwotiaochanpin。diergaodepiaoliangyidian,rangwokehuyilaizhihou,kehuhenjingya,nengbunengchanshengyizhongchongdongxingdexiaofei,zheyangtigaoyonghutiyan。disanxuyaobaojianengbunenggeiwokuaiyidian?disijiaofudeshihouyidingyaokaopu,shuomingtianjiaohuomingtianjiudao,nibiehoutiangeiwodao,daowanzhihounahuojiuzhiliangchuwenti,chuwentizhihouyaoniweixiuniyoubuguanwo,wozhengle20%差價,最後把客戶得罪了,這樣就是死循環。
jiehetongdianwomenjiushuowojiaodezhaodaoxingyeyigejihui,youqishixianzaidajiadoumianlinzhesuoweideshuoshenmeneijuanyehao,shenmetongzhihuayanzhong,jingzhengjilieyehao,zhegeshihouworenweizaigongchanghequdaozhijian,womenyouyigexiaoxiaodejihui,womenyaozuoyigefuwushang。
我wo們men幫bang助zhu門men店dian幫bang助zhu工gong廠chang去qu提ti高gao銷xiao量liang不bu欠qian賬zhang,幫bang助zhu門men店dian去qu快kuai速su拓tuo拓tuo客ke,搞gao定ding供gong應ying交jiao付fu。所suo以yi我wo覺jiao得de標biao牌pai港gang這zhe個ge時shi候hou出chu來lai時shi候hou是shi有you一yi個ge小xiao小xiao的de機ji會hui,而er且qie咱zan們men這zhe個ge行xing業ye在zai數shu字zi化hua,除chu了le我wo之zhi前qian有you幾ji家jia做zuo所suo互hu聯lian網wang+,可能弄了一個平台,或者弄了一個門戶網站,然後整采取了一些信息,搞一個信息化的東西,這叫所謂的產業互聯網,怎麼可能!大(da)家(jia)對(dui)這(zhe)個(ge)產(chan)業(ye)互(hu)聯(lian)網(wang)認(ren)知(zhi)還(hai)是(shi)停(ting)在(zai)以(yi)前(qian)的(de)所(suo)謂(wei)的(de)網(wang)站(zhan),我(wo)有(you)個(ge)網(wang)站(zhan)我(wo)能(neng)去(qu)備(bei)案(an),我(wo)能(neng)推(tui)廣(guang),我(wo)能(neng)接(jie)電(dian)話(hua),他(ta)這(zhe)個(ge)叫(jiao)信(xin)息(xi)化(hua),不(bu)是(shi)數(shu)字(zi)化(hua)。現(xian)在(zai)我(wo)大(da)概(gai)給(gei)介(jie)紹(shao)大(da)家(jia)演(yan)示(shi)一(yi)下(xia)。
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比(bi)方(fang)說(shuo)發(fa)光(guang)字(zi)的(de)環(huan)節(jie),你(ni)們(men)還(hai)看(kan)報(bao)價(jia)表(biao)多(duo)費(fei)勁(jin),現(xian)在(zai)輸(shu)入(ru)幾(ji)個(ge)數(shu)字(zi)不(bu)就(jiu)好(hao)了(le)嗎(ma)?因(yin)為(wei)門(men)店(dian)他(ta)想(xiang)擴(kuo)拓(tuo)展(zhan)自(zi)己(ji)的(de)業(ye)務(wu),他(ta)需(xu)要(yao)去(qu)培(pei)養(yang)人(ren)才(cai),我(wo)們(men)的(de)行(xing)業(ye)沒(mei)有(you)標(biao)準(zhun),你(ni)說(shuo)人(ren)才(cai)多(duo)難(nan)培(pei)養(yang),一(yi)個(ge)牛(niu)逼(bi)的(de)銷(xiao)售(shou)你(ni)知(zhi)道(dao)多(duo)難(nan)培(pei)養(yang),包(bao)括(kuo)你(ni)們(men)工(gong)廠(chang)這(zhe)些(xie)老(lao)板(ban),你(ni)們(men)要(yao)培(pei)養(yang)一(yi)個(ge)銷(xiao)售(shou),你(ni)知(zhi)道(dao)多(duo)難(nan)。為(wei)什(shen)麼(me)我(wo)們(men)的(de)行(xing)業(ye)老(lao)板(ban)都(dou)這(zhe)麼(me)忙(mang)?一(yi)般(ban)的(de)銷(xiao)售(shou)人(ren)員(yuan)培(pei)養(yang)至(zhi)少(shao)得(de)3個月以上,他培養1個ge銷xiao售shou,培pei養yang差cha不bu多duo人ren家jia跑pao了le,人ren才cai不bu好hao培pei養yang,是shi因yin為wei我wo們men行xing業ye的de產chan品pin和he報bao價jia沒mei有you標biao準zhun可ke講jiang,你ni怎zen麼me培pei養yang人ren才cai,沒mei有you人ren才cai怎zen麼me擴kuo大da?都dou是shi一yi個ge循xun環huan的de東dong西xi。
所(suo)以(yi)我(wo)們(men)為(wei)什(shen)麼(me)說(shuo)要(yao)把(ba)產(chan)品(pin)標(biao)準(zhun)化(hua)靠(kao)數(shu)字(zi)來(lai)實(shi)現(xian),這(zhe)個(ge)產(chan)品(pin)變(bian)多(duo)大(da)變(bian)多(duo)小(xiao),能(neng)換(huan)什(shen)麼(me)顏(yan)色(se),它(ta)對(dui)應(ying)的(de)辦(ban)案(an)邏(luo)輯(ji)是(shi)什(shen)麼(me)?我(wo)們(men)都(dou)給(gei)它(ta)寫(xie)出(chu)來(lai),隻(zhi)要(yao)用(yong)戶(hu)操(cao)作(zuo)就(jiu)行(xing)了(le),在(zai)第(di)五(wu)個(ge)環(huan)節(jie),你(ni)們(men)可(ke)以(yi)看(kan)到(dao)這(zhe)個(ge)東(dong)西(xi)怎(zen)麼(me)實(shi)現(xian),這(zhe)樣(yang)實(shi)現(xian)完(wan)畢(bi)之(zhi)後(hou),你(ni)說(shuo)廠(chang)家(jia)是(shi)不(bu)是(shi)很(hen)清(qing)楚(chu),隻(zhi)要(yao)你(ni)的(de)產(chan)品(pin)大(da),最(zui)小(xiao)做(zuo)多(duo)小(xiao),能(neng)換(huan)什(shen)麼(me)光(guang)源(yuan),能(neng)換(huan)什(shen)麼(me)變(bian)壓(ya)器(qi),能(neng)換(huan)什(shen)麼(me)畫(hua)麵(mian)你(ni)都(dou)告(gao)訴(su)我(wo),不(bu)就(jiu)結(jie)束(shu)了(le)嗎(ma)?
何必要自己培養銷售人員?我們給一個做字的工廠,當時工廠有26個銷售,老板在剛開始不太願意,他說:我的人多、我的回複及時了。我說:nihuifuzaijishiyeshiniderenle,suiranshuonidexiaoshoumeigeyuekeyichanshengjiazhi,nidexiaoshouyuanchanshengjiazhi,danshinixiangtapeiyangchengbenduogao,qitachengbenduogao,shebaoyoumeiyouchengben,guanlishibushiyouchengben?zaishuobuhaotingdehua,tayaochushizenmeban?yiwaishibushiyouchengben?zuihouyongwomennagexitong,woshuoniyouduoshaoqudao,ranhoubazhegeruanjiangeitashangtadechanpin。canjiaqudaoxueleyiduanshijianzhihou,wozijixiadan,zijizaishangmianxuanxihuanzuoxiadan,gongchangduijiegongchangyigehoutai,tanengkandaomeitianshuixiadingdan,zuoshenmeyangdechanpin,yigongshouduoshaoqian,shenmeshihoufahuodouyiqingerchu,erqiebazerenhuadetebieqingchu,zhiyaoniqudaomeigeiwoshuoqingchu,duibuqi,wobuzuo,wojiuwenqingchuzaizuo。
這zhe些xie解jie釋shi解jie決jue什shen麼me問wen題ti呢ne?有you時shi候hou這zhe個ge業ye務wu員yuan是shi一yi個ge中zhong轉zhuan的de角jiao色se,他ta接jie到dao渠qu道dao電dian話hua或huo者zhe客ke戶hu電dian話hua,他ta表biao述shu不bu清qing晰xi,會hui導dao致zhi工gong廠chang生sheng產chan會hui有you偏pian差cha。這zhe個ge時shi候hou貨huo交jiao到dao渠qu道dao或huo者zhe客ke戶hu,客ke戶hu說shuo我wo跟gen你ni說shuo了le這zhe是shi什shen麼me樣yang子zi,你ni為wei什shen麼me不bu做zuo?這zhe是shi扯che皮pi,你ni看kan沒mei有you標biao準zhun化hua可ke言yan。那na業ye務wu員yuan很hen苦ku,說shuo老lao板ban我wo是shi按an他ta說shuo這zhe麼me做zuo的de,客ke戶hu說shuo我wo跟gen你ni說shuo這zhe麼me做zuo,跟gen你ni說shuo你ni忘wang了le嗎ma?大da哥ge這zhe個ge時shi候hou你ni跟gen我wo說shuo有you屁pi用yong說shuo的de,有you證zheng據ju嗎ma?這zhe個ge時shi候hou你ni隻zhi能neng說shuo舍she棄qi自zi己ji的de利li益yi是shi吧ba?為wei了le維wei護hu客ke戶hu,重zhong新xin做zuo一yi個ge,有you什shen麼me辦ban法fa?這zhe種zhong事shi我wo們men經jing常chang碰peng到dao,因yin為wei你ni得de罪zui不bu起qi客ke戶hu,你ni怕pa客ke戶hu丟diu了le,所suo以yi你ni覺jiao得de再zai做zuo一yi個ge,這zhe就jiu是shi這zhe種zhong現xian象xiang很hen多duo。
但如果你有數字化的時候,對不起,你說什麼做什麼,最後你說跟我扯皮,我把單拿出來,你寫這些字什麼要求是你寫,你說出現出50公gong分fen是shi不bu是shi你ni寫xie的de?最zui後hou你ni說shuo左zuo邊bian粗cu右you邊bian粗cu,我wo說shuo的de左zuo邊bian粗cu為wei什shen麼me右you邊bian粗cu?我wo說shuo的de左zuo邊bian粗cu就jiu左zuo邊bian粗cu,是shi你ni自zi己ji選xuan的de跟gen我wo沒mei關guan係xi,這zhe也ye是shi一yi個ge好hao東dong西xi。而er且qie我wo們men供gong應ying鏈lian有you什shen麼me好hao處chu?就jiu是shi這zhe個ge產chan品pin一yi旦dan上shang架jia,我wo們men平ping台tai現xian在zai到dao年nian底di應ying該gai有you4000多個用戶,這些用戶都可以選擇你的產品來進行銷售。
yinweiwomengongyingliantixilimianyouyigexuanpin,dajiaxianjindaogongyinglianlimianlai,womenzaizuoweiyigepingtaikulimian,zhexiekulimianwomendoubazhexiechanpinzuochengsanweide3D展zhan示shi素su材cai,還hai有you包bao括kuo我wo們men叫jiao參can數shu化hua,編bian輯ji我wo們men都dou做zuo完wan了le,做zuo完wan之zhi後hou這zhe個ge產chan品pin展zhan示shi在zai我wo們men庫ku裏li麵mian,用yong戶hu他ta可ke以yi上shang我wo們men庫ku裏li去qu選xuan這zhe些xie產chan品pin,他ta認ren為wei我wo這zhe個ge門men店dian我wo一yi般ban是shi賣mai個ge字zi或huo燈deng箱xiang,他ta就jiu可ke以yi選xuan擇ze字zi和he燈deng箱xiang作zuo為wei他ta的de一yi個ge門men店dian的de一yi個ge主zhu銷xiao產chan品pin。
比bi方fang門men店dian他ta會hui覺jiao得de我wo是shi做zuo門men頭tou的de,做zuo背bei景jing牆qiang的de,你ni就jiu選xuan一yi些xie門men頭tou或huo者zhe背bei景jing牆qiang的de這zhe些xie案an例li,或huo者zhe是shi產chan品pin廠chang家jia選xuan到dao我wo的de庫ku裏li麵mian去qu,這zhe樣yang我wo就jiu可ke以yi對dui外wai進jin行xing展zhan示shi了le。雖sui然ran可ke能neng會hui很hen多duo產chan生sheng一yi個ge裂lie變bian,如ru果guo我wo們men到dao明ming年nian有you1萬個用戶會有2萬wan個ge用yong戶hu的de時shi候hou,你ni一yi個ge供gong應ying商shang隻zhi要yao你ni的de產chan品pin夠gou硬ying,能neng夠gou覆fu蓋gai那na些xie地di區qu高gao手shou,這zhe些xie產chan品pin這zhe些xie地di區qu的de用yong戶hu都dou會hui選xuan你ni的de產chan品pin,你ni說shuo是shi不bu是shi可ke以yi幫bang你ni裂lie變bian?
nidouburenshizhegeyonghu,nibuxiangquzhaozhegequdao,womenlaifuwuzhegequdao,duiba?womengeiqudaotigongnameduodongxi,erqieshimianfeide,nijiunabenhuacehuozhenayipingnagelipinqugenyonghugenqudaoshuo,niyongwomendechanpinma?womenzheliyoushenmeyoushimeiyouyong,nayidianyongdoumeiyouyong,ninashuoyoushenmeyong?haiyoudierjiashuodegengyouyong,nixinma?suoyinimengenmendianzaijiangzhexietaoludeshihou,jiumeiyounameduoyoushi。
所suo以yi我wo們men是shi供gong應ying鏈lian體ti係xi是shi自zi行xing選xuan品pin,自zi行xing定ding價jia,輕qing鬆song入ru住zhu,眾zhong人ren分fen銷xiao,這zhe是shi我wo們men打da造zao的de供gong應ying鏈lian體ti係xi。然ran後hou我wo們men來lai下xia一yi頁ye供gong應ying鏈lian體ti係xi,剛gang才cai說shuo到dao是shi我wo們men有you一yi個ge後hou台tai,對dui所suo謂wei的de門men店dian用yong戶hu有you個ge後hou台tai,這zhe個ge後hou台tai就jiu是shi我wo們men電dian腦nao客ke戶hu端duan,我wo們men做zuo了le一yi個ge客ke戶hu端duan,這zhe個ge客ke戶hu端duan可ke以yi下xia載zai到dao電dian腦nao上shang去qu使shi用yong,這zhe個ge時shi候hou門men店dian用yong戶hu就jiu渠qu道dao商shang就jiu可ke以yi很hen方fang便bian的de把ba這zhe個ge軟ruan件jian我wo們men這zhe一yi整zheng套tao下xia載zai到dao桌zhuo麵mian上shang,桌zhuo麵mian上shang它ta可ke以yi隨sui時shi用yong,而er且qie我wo們men這zhe個ge是shi采cai取qu的de是shi雲yun服fu務wu器qi,不bu需xu要yao你ni配pei置zhi很hen高gao,不bu像xiang我wo們men說shuo配pei置zhi很hen高gao,我wo們men這zhe個ge客ke戶hu端duan未wei來lai是shi我wo想xiang打da造zao成cheng未wei來lai這zhe個ge行xing業ye的de一yi個ge操cao作zuo係xi統tong,就jiu是shi不bu管guan你ni是shi找zhao物wu料liao也ye好hao,找zhao耗hao材cai也ye好hao,找zhao設she計ji也ye好hao,找zhao創chuang意yi也ye好hao,找zhao產chan品pin也ye好hao,我wo統tong統tong寫xie在zai這zhe裏li麵mian,這zhe是shi我wo的de一yi個ge想xiang法fa。
有朋友問:每個客戶需求都不一樣,都能滿足嗎?
回答一下:這個是滿足不了,確實滿足不了。因為現在我們隻有7大類別的產品,不可能滿足所有的,而且這個行業現在有很多老板都在做標品,我們叫類標品,類似於標品,很多廠家包括河南、四(si)川(chuan)還(hai)有(you)安(an)徽(hui),好(hao)多(duo)廠(chang)家(jia)都(dou)是(shi)做(zuo)類(lei)標(biao)品(pin),因(yin)為(wei)它(ta)好(hao)做(zuo)。比(bi)如(ru)宣(xuan)傳(chuan)欄(lan),河(he)南(nan)那(na)幾(ji)家(jia)做(zuo)得(de)很(hen)大(da),問(wen)他(ta)為(wei)什(shen)麼(me)做(zuo)標(biao)品(pin)?他(ta)說(shuo)好(hao)管(guan)理(li)不(bu)像(xiang)做(zuo)項(xiang)目(mu),貌(mao)似(si)一(yi)個(ge)項(xiang)目(mu)好(hao)幾(ji)百(bai)萬(wan),最(zui)後(hou)你(ni)減(jian)去(qu)你(ni)的(de)營(ying)銷(xiao)成(cheng)本(ben),你(ni)的(de)溝(gou)通(tong)成(cheng)本(ben),你(ni)亂(luan)七(qi)八(ba)糟(zao)的(de)費(fei)用(yong),再(zai)加(jia)上(shang)欠(qian)賬(zhang),你(ni)還(hai)掙(zheng)啥(sha)錢(qian)?所(suo)以(yi)標(biao)品(pin)是(shi)什(shen)麼(me)?我(wo)就(jiu)不(bu)欠(qian)賬(zhang),現(xian)款(kuan)現(xian)貨(huo)要(yao)就(jiu)發(fa),所(suo)以(yi)他(ta)們(men)活(huo)得(de)很(hen)好(hao)。
再一個說我們針對的是門店客戶,門店客戶一般的需求沒那麼大,我們滿足他60%以(yi)上(shang)的(de)需(xu)求(qiu)就(jiu)可(ke)以(yi)了(le),不(bu)可(ke)能(neng)滿(man)足(zu)所(suo)有(you)可(ke)能(neng)需(xu)要(yao)。這(zhe)個(ge)行(xing)業(ye)的(de)一(yi)個(ge)很(hen)大(da)的(de)認(ren)知(zhi),比(bi)方(fang)說(shuo)我(wo)們(men)說(shuo)電(dian)視(shi)機(ji),電(dian)視(shi)機(ji)為(wei)什(shen)麼(me)說(shuo)有(you)多(duo)少(shao)寸(cun)多(duo)少(shao)寸(cun)的(de),這(zhe)就(jiu)是(shi)行(xing)業(ye)統(tong)一(yi)了(le)。行(xing)業(ye)和(he)大(da)家(jia)都(dou)統(tong)一(yi)了(le),我(wo)就(jiu)告(gao)訴(su)你(ni),我(wo)有(you)25寸、32寸、40寸、42寸、55寸(cun)的(de)等(deng)等(deng),按(an)照(zhao)寸(cun)為(wei)單(dan)位(wei)做(zuo)液(ye)晶(jing)麵(mian)板(ban),至(zhi)於(yu)外(wai)殼(ke)你(ni)怎(zen)麼(me)造(zao)不(bu)管(guan)你(ni),這(zhe)也(ye)是(shi)個(ge)標(biao)準(zhun)化(hua)的(de)過(guo)程(cheng),我(wo)們(men)行(xing)業(ye)在(zai)上(shang)海(hai)有(you)個(ge)做(zuo)超(chao)標(biao)音(yin)箱(xiang),做(zuo)好(hao)多(duo)標(biao)準(zhun)化(hua)產(chan)品(pin),然(ran)後(hou)發(fa)到(dao)做(zuo)外(wai)貿(mao),發(fa)到(dao)國(guo)外(wai)做(zuo)的(de)挺(ting)好(hao)。
其實我們還有很多客戶是願意接受的東西,比方說市麵上的道路名牌,寬度是1米5,高度是2米3左右,就常規標品。我們關於這個產品是怎麼做標準化?就是寬度1米5,我們從1米4開始,1米4、1米45、1米5、1米55、1米6,然後對應的高度是2米3、2米35、2米4、2米45、2米5和2米6,就是一個橫向一個縱向,它交底的地方就是這樣的,你可以選1米4、2米6,你都可以選。通過這種去算法去選的時候,就可以走出一個報價和一個樣子。
這個時候可能問你們怎麼那麼複雜,你想100個客戶問你,你是不是也得回答100遍?現在我今天一下把這100塊kuai全quan做zuo出chu來lai,你ni以yi後hou隻zhi要yao回hui答da一yi遍bian這zhe個ge還hai是shi你ni不bu用yong回hui答da,因yin為wei門men店dian自zi己ji回hui答da,他ta通tong過guo軟ruan件jian輸shu入ru它ta的de尺chi寸cun,他ta知zhi道dao多duo少shao錢qian幹gan嘛ma要yao問wen你ni,除chu非fei材cai料liao漲zhang價jia,或huo者zhe價jia格ge有you變bian化hua,你ni告gao訴su我wo,我wo們men把ba這zhe個ge價jia格ge體ti係xi改gai一yi下xia,僅jin此ci而er已yi。
所以我們這個客戶端是什麼優點?首先你可以自定義客戶端,比方說你的名稱、 Logo、電話、地址你可以自定義變成你自己的東西;第二是展廳,你可以把展廳做成自己的展廳,我們有很多風格可以選取完之後你可以自定義一個展廳,然後有個3D設(she)計(ji)工(gong)具(ju),這(zhe)是(shi)一(yi)個(ge)效(xiao)率(lv)工(gong)具(ju)。還(hai)有(you)一(yi)個(ge)創(chuang)業(ye)中(zhong)心(xin),比(bi)方(fang)說(shuo)設(she)計(ji)師(shi)設(she)計(ji)完(wan)了(le),堡(bao)壘(lei)已(yi)經(jing)做(zuo)完(wan)了(le),做(zuo)完(wan)之(zhi)後(hou)這(zhe)些(xie)創(chuang)意(yi)可(ke)能(neng)就(jiu)無(wu)法(fa)變(bian)現(xian)了(le),可(ke)能(neng)是(shi)個(ge)曆(li)史(shi)檔(dang)案(an)。這(zhe)個(ge)時(shi)候(hou)你(ni)可(ke)以(yi)把(ba)這(zhe)個(ge)東(dong)西(xi)傳(chuan)到(dao)我(wo)們(men)平(ping)台(tai)上(shang)去(qu),如(ru)果(guo)其(qi)他(ta)用(yong)戶(hu)需(xu)要(yao)的(de)時(shi)候(hou),可(ke)以(yi)買(mai),你(ni)可(ke)以(yi)定(ding)價(jia),你(ni)說(shuo)我(wo)創(chuang)業(ye)100塊錢,別人下來也是100塊kuai錢qian,下xia完wan之zhi後hou,因yin為wei它ta有you原yuan版ban的de材cai料liao,原yuan版ban的de材cai料liao它ta可ke以yi說shuo很hen快kuai去qu修xiu改gai一yi下xia變bian成cheng自zi己ji的de東dong西xi,這zhe是shi一yi個ge創chuang意yi中zhong心xin,就jiu類lei似si於yu豬zhu八ba戒jie先xian交jiao錢qian後hou出chu創chuang意yi,我wo們men是shi先xian把ba創chuang意yi擺bai在zai你ni麵mian前qian,你ni想xiang要yao再zai交jiao錢qian,所suo以yi這zhe兩liang個ge是shi相xiang反fan的de。
創業中心裏麵還有很多什麼素材,大家可能是從去作為設計去什麼泥土網,去什麼各種網線的素材,那些素材可能是做ps用或者科索或者是maxyong,danshiwomendesucaijiushixingyedechanpindesucai,zhegesucainilaguolaizhijiekeyiyong,gaijiukeyiyong。limianyouhenduogeshihaojizhonggeshi,womenzijidoushimianfei。
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手機端的一個展示商城,它是利用電腦端去配置,配置完之後會同步到手機端,手機端有什麼功能,第一可以自定義logo,你(ni)可(ke)以(yi)說(shuo)是(shi)你(ni)的(de)門(men)店(dian),可(ke)以(yi)說(shuo)這(zhe)個(ge)東(dong)西(xi)是(shi)你(ni)的(de)沒(mei)問(wen)題(ti),我(wo)們(men)隻(zhi)是(shi)開(kai)發(fa)了(le)一(yi)套(tao)技(ji)術(shu)框(kuang)架(jia),你(ni)可(ke)以(yi)定(ding)義(yi)自(zi)己(ji)的(de)門(men)店(dian),你(ni)的(de)電(dian)話(hua)一(yi)鍵(jian)撥(bo)打(da),還(hai)有(you)你(ni)的(de)定(ding)位(wei),一(yi)點(dian)擊(ji)直(zhi)接(jie)就(jiu)電(dian)話(hua)導(dao)航(hang),還(hai)有(you)一(yi)個(ge)是(shi)展(zhan)廳(ting),這(zhe)個(ge)展(zhan)廳(ting)也(ye)是(shi)自(zi)定(ding)義(yi)的(de),同(tong)步(bu)到(dao)手(shou)機(ji)端(duan)、PC端。
還有一個選品,在首頁展示的產品,是用你自己在PC端去選擇的產品,自動展示在手機端,然後在每個產品可以做一個3D展示,因為我們這個手機都是觸摸屏的,可以把每個產品3D演示,360度旋轉,可以看到每一個細節。還可以通過手機攝像頭功能做一個VR展示,就是你打開攝像頭,打開這個產品3D,ranhouduizhaonixiangyaofangdedifangqupaigezhao,qujiegeping,zhejiukeyiwanchengyigejiandandexiaoguotuzhanxian,zhegegongnengbijiaorangrenxihuan,nikeyibanidekehuduanzhijiefenxiangkehu。
我覺得這個東西是亮點,既然別人都花好幾萬做這個展廳,我們的行業肯定也是個趨勢,我們的展廳就很便宜,前期下個月我們會推出100個名額是基本上是免費的,所以下個月我們會推出一個版本,把這個行業先帶出來,因為我們的行業不知道什麼叫雲展廳或者叫3D雲展廳,他都不知道。他可能在抖音上看到一些東西,它的雲展廳是提升用戶體驗還是比較好的東西,就可以展示公司的實力。
worenweichanyehulianweilaiyilai,zhejiushixianzaidangxiahenduojiangzhegexingyechanyehulianwang。wodagaigeidajiafenxiyixia,buzhidaowozhegexiangfaduibudui,shenmejiaochanyehulianwang?xianzaiweizhiwodoumeishuowozhegeshichanyehulianwang,yinweiwobuzhidaochanyehulianwangdaoleshenme,xianzaiyemeiyouyinggaijuwolejiehaimeiyouhenhaohuozhechengxingdeyigechanyehulianwangzuodehenchenggong,huozhezuoleyoujigechenggongle,suoyidajiaduizhegechanyehulianwangdoushiyigegainian,kenengdengdaomingnianhouniandajiazuochenggongle。
dajiakeyidingyiyixiashenmejiaochanyehulianwang?xianzaichongqiliangjiaoshuzihua,womenzhegexingyezenmequshixianchanyehulianwang?diyi,congkehudingzhidaoqudaojiedan,daochangjiashengchan,ruguoquanlianlunengshixianshuzidatonghuozhejiaoshujudatongdeqingkuangxia,erqiemeigehuanjiedouhuitigaoxiaolv,zheyangdeyinggaijiaochanyeshuzihua,nashiwozijiweizijidingyide。
比bi方fang說shuo從cong設she計ji定ding製zhi,在zai門men店dian在zai渠qu道dao端duan要yao設she計ji定ding製zhi,要yao報bao價jia出chu圖tu,會hui產chan生sheng一yi些xie訂ding單dan數shu據ju,這zhe些xie數shu據ju的de邏luo輯ji是shi來lai自zi哪na裏li?這zhe些xie數shu據ju來lai自zi哪na裏li?來lai自zi於yu工gong廠chang。你ni肯ken定ding是shi工gong廠chang,先xian把ba你ni的de產chan品pin參can數shu告gao訴su某mou個ge平ping台tai,比bi方fang開kai發fa崗gang,標biao高gao崗gang把ba這zhe些xie所suo有you的de產chan品pin參can數shu寫xie出chu來lai之zhi後hou,放fang到dao一yi個ge工gong具ju裏li麵mian,讓rang用yong戶hu去qu變bian大da變bian小xiao,畫hua顏yan色se、出效果圖、出(chu)框(kuang)架(jia),乃(nai)至(zhi)購(gou)買(mai)倒(dao)過(guo)來(lai)我(wo)們(men)是(shi)不(bu)是(shi)倒(dao)過(guo)來(lai)走(zou),先(xian)有(you)產(chan)品(pin)的(de)參(can)數(shu)化(hua)數(shu)據(ju),這(zhe)些(xie)數(shu)據(ju)通(tong)過(guo)一(yi)種(zhong)工(gong)具(ju)或(huo)者(zhe)軟(ruan)件(jian),讓(rang)廣(guang)告(gao)門(men)店(dian)或(huo)者(zhe)渠(qu)道(dao)商(shang)能(neng)夠(gou)高(gao)效(xiao)快(kuai)速(su)的(de)去(qu)報(bao)價(jia)出(chu)圖(tu),乃(nai)至(zhi)購(gou)買(mai)交(jiao)付(fu)。這(zhe)個(ge)動(dong)作(zuo)做(zuo)完(wan)了(le)之(zhi)後(hou),我(wo)們(men)叫(jiao)第(di)一(yi)步(bu)叫(jiao)數(shu)字(zi)化(hua)。
ruguoshuodingdandesuoyoushuju,xuanzerenheguangyuan,xuanzerenhechicun,xuanzerenhehuamianhuozhebianyaqi,tadoukeyibazhexieshujubaocunxialai,tongbudaodingdanlimian。ranhoudingdandatongdao,leisiyu易凱軟件,訂ding單dan有you需xu求qiu了le,有you物wu料liao需xu求qiu,這zhe需xu求qiu先xian到dao庫ku房fang,會hui根gen據ju工gong廠chang的de一yi些xie庫ku存cun數shu量liang自zi動dong發fa起qi采cai購gou。如ru果guo這zhe個ge庫ku存cun夠gou了le,那na就jiu出chu庫ku,如ru果guo不bu夠gou,他ta要yao發fa起qi采cai購gou。這zhe個ge時shi候hou又you是shi一yi個ge數shu字zi化hua的de東dong西xi,減jian少shao了le庫ku房fang的de壓ya力li。
womensuoyoushujutongbudaokufang,huitongbudaocaigou,rukuzhihouzaitongbudaogongchangshengchanxian,ruguoxuyaojiagongdetuzhijiutourudaoshebeishangqu,zheshihoujiuxingchengleyigelianlule,congtoudaoweidaoruku,chanpinnongwanzhihourukuzhihouzaichuku,ranhouyunshufahuo,baokuohouqianzhuang,baokuowomendeyigezibaodeshijian,baokuochanpindejiankong,baokuochanpinyigefuwudejiankong,zhezhengtiaolianluruguobataquanzuotongdeqingkuangxia,kenengjiushichanyehulianwangdeyigechuxingle,yejinjinjiaoyigechuxing。
因為通過數字化的一個鏈接,我們幫助了客戶節約了一個時間提高效率了,幫助渠道提高效率,幫助工廠的銷售庫管、采購、shengchangongrenjiqishebei,zhexiesuoyougangweidoutigaoxiaolvle,erqiedoushikeyizaixiankeshihuadeyixieshuzi。zhegeshihouwojiurenweizhekenengjiujiaochanyehulianwang。chanyehulianwangdebenzhikendingshitigaoxiaolv,jiangdichengben,ranhoutongshijiangdizaibaozhenglirunbubiandeqingkuangxia,jiangdinideyigekedanjia,jiangdinideyigexiaoshoujiage,zhejiushiyigebihuandeluoji。
今晚就分享到這裏,謝謝大家!
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